Unit 2 planning and pitching for a digital media product digital portoflio adverts Production Schedule

Shooting Schedule - Dimitar Zlatarev

Risk Assessment

Discussion

On the 26^th of March, we had another discussion which we discussed about the following plans; risk assessment, permits, camera and lighting test, and finally the production schedule. At this stage of our pre-production, we are most done with it and all we need to done it the risk assessment, permits, camera and lighting test, and the production schedule. For an example, we decided at the risk assessment and the permits should be done by Dimitar, because he knows London more than me and Ali, and he felt more comfortable doing it. For Ali, I've decide that he should do the costume, make up and the props list, because he only did the location and the equipment’s checks and this will allow him to have a more insight look into the creative side of the production. In the pre-production, I’ve designed the storyboard, contingency plan, the budget, the brief, personnel required, and the roles so I think the production schedule would be more suitable for me to design, because I know more about the plan and what needs to done when.

Script - Berfin Tunc

Shotlist - Group

Equipment by Ali

Name and Contacts by Dimitar Zlatarev

Initial Ideas by Dimitar Zlatarev

Cost - Berfin Tunc

For our production, we won’t be needing money or costing for our equipment’s we use.  However, we will be need travel money, because we were planning to shoot in Central London. If we travel by bus it will be free, but it will take us longer to travel to the location. The underground costing depends on what line you go, and come out, however we can get a day travel pass for 3.50 pound to travel around London. For food, everyone will be needing to pay for their own, and because we will be traveling in London there would be fast food place near everywhere we go. Before travelling, we would plan our route and inform the teacher the places we are going, and to make sure it is safe for us to travel there with our equipment’s with us. - Berfin Tunc

Brief - Berfin Tunc

Our goal for this commercial is to present speed and power within our product, which is a Nike shoe. Our primary audience is young adults, but we are also targeting 12+ which will allow to a range of different audience. For an example, the commercial is about fitness and personal goals, and young adults and plus are at that stage to understand the hidden message if the commercial, but the younger audience will only be interested in the product itself. The commercial will be connoting the main of speed and power of the product. In this video we won’t be having voiceover, or dialog, but we will have an instrumental music which will keep the commercial more simple. The video will be shoot in Central London, so it will contain a lot of people, but we will only be having one character which is me (Berfin Tunc). The style of our commercial will be fast-paced, but also slow-paced. The fast-paced will connote the speed within the product, but the slow-paced will connote the power. The tone of the commercial will be inspiring, and smooth this will engage the audience, because we are balancing the speed and the tone of the video. We want to distribute the video on social media, because it will allow to target our target audience and it gives us a range of different audience.- Berfin Tunc 

Berfin and Dimitar advert presentation

Discussion - Dimitar Zlatarev

In this discussion, we talked about our initial idea which was creating and designing a commercial advert about Nike shoes. We want to inform the audience about the unique elements of the shoes and the different types. Our main goal is to promote the shoe to the public. In this discussion we spoke about the target audience, which we thought in conclusion that we would target 12+ to have a range of different audiences. Thirdly, we discussed the different positions that each individual will be taking care of.

Pitch